A BASIC HUMAN RIGHT
We refuse to accept that if you are born impoverished that you are likely to live in a lower state of wellness and die much too early. Our vision is that wellness is a basic human right and everyone deserves to be educated, nourished, and cared for. Commerce is essential, but the current system has failed many. For those heroes that do not accept this reality either, we help empower and equip them so they may empower and equip those living on the other side of wellness.
UNDO THE WRONG
We are here to UNDO THE WRONG that we are force-fed with low quality, overpricing and/or empty promises. To UNDO THE WRONG that your only choice has been profit driven companies who are beholden to serving shareholders at the detriment of the people. Because of this, we do not accept making products that are “just good enough,” in turn spurring on the race to the bottom. It is simply the wrong race; it is about the human race.
IT'S TIME TO WAKE UP
Enough is Enough. What we create, and what you do, directly impact humanity. Because we believe one person can be the catalyst to change the lives of millions of mothers and fathers. Because it is the life of a daughter and a son, not just a nameless person – we are doing something about it. It is our calling to get rid of the indignity, complacency, and self-interests. We are leading the charge to challenge convention and to DARE everyone to finally CHANGE for the better.
OUR CORE VALUES
Create and deliver the unexpected; we neither accept nor force-feed average.
“Fear” is our “F” word. We don’t allow our ego to hold us back from reinventing ourselves and pushing new boundaries. To go from simply good to great, we must always ask ourselves, “Why settle?”
Up-serving is taking that extra step to transform any experience into an exceptional one that truly adds value. We are not in the business of up-selling; we are in the business to up-serve.
Seek to Understand
Merely accepting the status quo is laziness. We will not fall prey to laziness and accept what we are told - we stay curious and are in constant pursuit of understanding before acceptance and judgment.
Do What is Right
Our motivation is to leave a legacy by doing what is right and good and not by profit and publicity.
Safe Haven to Fail
An environment that cherishes divergent thinking, encourages risk-taking, and accepts failures so we can learn and accomplish amazing things.
The courage to persevere through discomfort for the sake of doing good. We are comfortable being uncomfortable.
We value contribution and potential - not pedigree, seniority, nepotism nor cronyism.
Effectiveness over Efficiency
We work smarter, not necessarily harder.
Intelligence over Instinct
The wisdom to overcome biological programming and strive for happiness over pleasure, gain over pain, and effectiveness over efficiency.
Our measurement is against ourselves, the impact we create, and the lives we change.
Life is too short not to enjoy what you do.